The Marketing Game : How The Worlds Best Companies Play To Win Eric Schulz

ISBN: 9781580622226

Published: September 8th 1999

Hardcover

290 pages


Description

The Marketing Game : How The Worlds Best Companies Play To Win  by  Eric Schulz

The Marketing Game : How The Worlds Best Companies Play To Win by Eric Schulz
September 8th 1999 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 290 pages | ISBN: 9781580622226 | 4.16 Mb

If youve ever suspected your competition knew something you didnt, you were probably right. But not anymore. The Marketing Game breaks the code of silence to teach you the covert strategies and secrets of the worlds most savvy marketers.WhetherMoreIf youve ever suspected your competition knew something you didnt, you were probably right. But not anymore. The Marketing Game breaks the code of silence to teach you the covert strategies and secrets of the worlds most savvy marketers.Whether you own a small delicatessen or are employed at a multi-national corporation, The Marketing Game will work for you.

Youll learn in a clear and straightforward way how easy it can be to outsmart your competitor.Its packed with new marketing revelations, including:-- Brainstorming techniques proven to be five times more effective at getting great results-- Product positioning and branding strategies that will create competitive advantage-- The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with consumers-- Consumer promotions based on The Three Ingredients of Great Promotions-- The Big Bang Theory for creating sensational special events and promotions



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